System Live Telos Revenue / v1.0
— — : — — Revenue Operating System
[ 01 / Hero ] For PE-Backed Operators Built to Defend the Thesis

Engineer the revenue
your value creation
plan requires.Not hopes for.

Built for CEOs and revenue leaders inside PE-backed and growth-stage portfolio companies. You own the number, need predictable growth inside the hold period, and don't have time for another strategy deck. Telos installs the commercial operating system that delivers your plan.

Start Free Revenue Scorecard → See Telos Pro →
15 questions · 4 minutes · Red/Yellow/Green diagnostic across 8 revenue components
TELOS // REVENUE TRAJECTORY MONITORING
Forecast Accuracy 92%↑ 14pt
Plan Attainment 104%↑ 22pt
Gross Retention 94%↑ 6pt
Rep Productivity $1.4M↑ 38%
ARR Trajectory · Hold Period ◆ Pre-Telos ◆ With Telos
PLAN 50% 0 Y1 Y3 EXIT TELOS INSTALLS MISSES PLAN · ERODES THESIS
MOIC · Modeled 2.8×vs 1.9× baseline
Value Creation Plan /// Hold Period Execution /// Exit Readiness /// Forecast Discipline /// Commercial Diligence /// Quality of Revenue /// Value Creation Plan /// Hold Period Execution /// Exit Readiness /// Forecast Discipline /// Commercial Diligence /// Quality of Revenue ///
02 / Diagnosis
What's actually broken
You inherited the plan.
The revenue motion didn't come with it.
01Your forecasts miss, quarter after quarterTHESIS RISK
02Pipeline doesn't cover the plan you signed up forUNDERCAPACITY
03Growth runs through you, not through the systemKEY-PERSON
04The motion won't survive commercial diligenceEXIT DRAG
03 / Positioning

What you actually
need installed.
Telos is not advisory.
It's a revenue operating system.

We don't write your value creation plan. We install the commercial infrastructure that makes it executable: the forecasting discipline, sales process, pricing governance, and operating cadence that turn your plan into delivered results inside the hold period. Built for operators who have budget for impact, not for more decks.

04 / Built for PE

Engineered for the hold period.

Portfolio companies miss the value creation plan at the revenue line more often than any other. Not because the thesis was wrong. Because the commercial motion wasn't built to deliver it. Telos is built for portco CEOs, revenue leaders, and operating partners who need the engine to match what the deal model committed to.
05 / Differentiation

Advisors deliver decks.
Telos delivers the number.

Traditional Advisory / Consulting Legacy
Strategy decks and recommendations
Value creation plans, on paper
Engagement ends; execution gap remains
Impact hard to tie to MOIC
Portco CEO still has to run sales
Telos Revenue Operating System
Installed infrastructure and playbooks
Value creation plan, delivered
Operates across the full hold period
Measurable contribution to exit multiple
CEO runs the business; we run the engine
06 / Telos Pro

Revenue discipline, without the consulting retainer.

A self-serve operating platform for PE-backed portfolio companies. Four tools that install rigor on the commercial levers operating partners and boards actually scrutinize: pricing, targeting, demand, and capacity. Built for the CRO who owns the number and needs the infrastructure to deliver it.
Free
$0
Forever
No credit card required
For you, if you want an honest diagnostic of where your revenue system is breaking before spending a dollar.
  • Revenue System Scorecard
  • Red/Yellow/Green grade across 8 components
  • Shareable result URL
  • Named weakest component + next-to-address
  • Pricing Governance Calculator
  • ICP & Target Account Builder
  • Competitive Intelligence
  • Demand Generation Sequences
Start Free →
Starter
$549
Per month
or $5,490 / year
For revenue leaders who need to fix the most expensive problem in their commercial motion (margin leakage) without committing to the full suite.
  • Revenue System Scorecard
  • Pricing Governance & Deal Review Calculator
  • Saved deal log & discipline dataset
  • Downloadable deal review PDFs
  • ICP & Target Account Builder
  • Competitive Intelligence
  • Demand Generation Sequences
Start Starter →
Portfolio Standard
Pro
$1,949
Per month
or $19,490 / year
For CROs & operating partners who need a full operating system to install rigor on every commercial lever: pricing, targeting, demand, and capacity.
  • Revenue System Scorecard
  • Pricing Governance & Deal Review Calculator
  • ICP & Target Account Builder
  • Competitive Intelligence
  • Demand Generation Sequence Builder
  • New tools added at no extra cost for subscribers
  • Tools for your full revenue team
Start Pro →
Price Lock
Your price locks at signup. We raise Pro pricing periodically as the platform matures and usage compounds. Subscribers keep their original rate permanently — the earlier you subscribe, the better your long-term pricing. No promotional gimmicks; just straight price discipline.
Hands-on Option
Revenue Diagnostic. Starting at $25K. A two-week fixed-scope engagement where we run the diagnostic for you: leadership interviews, data review, working revenue model, and a prioritized roadmap mapped to your value creation plan. The deliverable an operating partner takes to the next board meeting.
Book Diagnostic →
Starter + Pro
01
Pricing Governance

Deal Review & Margin Calculator

A deal desk in a box. Set pricing policy once: list prices, cost basis, margin floors, discount tiers, approval thresholds. Run every escalated deal through the calculator and see the margin at any discount, with sensitivity modeling and a sharable deal review PDF.
For when you watch margin leak through discount creep, approve deals without visibility into their real profitability, or can't defend your pricing in a board meeting.
  • Pricing policy setup (per product line)
  • Deal-level margin analysis with sensitivity tables
  • Downloadable deal review PDFs
  • Saved deal log: your pricing discipline dataset
Pro only
02
Target Account Strategy

ICP & Target Account Builder

Define who you sell to, rigorously. Build a documented ICP with firmographic and trigger criteria, generate a tiered target account list, and produce the artifact that aligns marketing, sales, and leadership on the same universe.
For when you can't get your team to agree on the ICP, run campaigns against the wrong accounts, or operate on the reps' personal target lists instead of one unified list.
  • Structured ICP wizard with firmographic + trigger criteria
  • Tiered target account list generation
  • Shareable ICP artifact for the full revenue team
  • Versioned. Revisit as the thesis evolves
Pro only
03
Competitive Intelligence

Battlecards & Positioning Builder

Build competitor battlecards your SDRs and AEs can actually run with. Structured analysis of each competitor's positioning, pricing patterns, and most common landmines, turned into per-competitor battlecards plus a positioning doc the whole team aligns on.
For when you lose winnable deals to competitors because your team can't articulate the difference, hear inconsistent positioning across reps, or can't tell why you win or lose against the same three names over and over.
  • Per-competitor battlecards (positioning, pricing, landmines, talk tracks)
  • Unified positioning doc for your team
  • Win/loss pattern analysis against named competitors
  • Versioned as the competitive set shifts
Pro only
04
Demand Generation

Outbound Sequence Builder

Generate outbound sequences that sound like your ICP's world, not like every other cold email. Feed the tool your ICP and value props; it produces sequences calibrated to role, trigger, and segment that your SDR team can actually run.
For when you have an SDR team producing generic outbound, low reply rates that won't move no matter how many sequences you try, or messaging that doesn't reflect your positioning.
  • Segment-calibrated sequence generation
  • Integrates with your ICP artifact
  • Multi-step, multi-channel sequence design
  • Editable, brand-aligned output
Start with the free scorecard. Your weakest revenue component — named, scored, and prioritized in four minutes.
Start Free Scorecard →
07 / For PE Firms

Pilot Telos across multiple portcos.

We run a limited design partner program for PE firms evaluating Telos across three or more portfolio companies. Structured pilot, direct founder access, portfolio-level reporting, and pricing scaled to the commitment. This is where operating partners standardize Telos as portfolio infrastructure rather than testing it one portco at a time.
Design Partner Program

Three portcos. Six months. One portfolio-level view.

Minimum Commitment
3 portcos
Program Duration
6 months
Founder Access
Direct
Pricing
Portfolio-scaled
  • Pro tier access across selected portcos
  • Consolidated operating partner view across portfolio KPIs
  • Founder-led onboarding with each portco CRO
  • Monthly portfolio review with the Telos founder
  • Input on roadmap and future tool priorities
  • Results packaged for your portfolio reporting
Inquire About Program →
08 / Get started
You own the number.
We build the engine that delivers it.
Start Free Revenue Scorecard → Book a Diagnostic →
15 questions · 4 minutes · No sales call required
09 / About
Operators inside
portfolio companies.

Telos was built by operators who have owned revenue inside PE-backed and growth-stage portfolio companies, not consultants who diagnose from the outside.

We have carried the number, defended forecasts in board meetings, built the commercial systems our sponsors asked for, and prepared companies for commercial diligence at exit. Telos exists because we saw the same pattern in every portfolio company: the thesis was sound, the market was real, and the revenue motion was the thing that didn't scale. We built the system we wished existed.

Founder-Led
Every Diagnostic and Design Partner engagement is delivered directly by the Telos founder. No junior consultants, no offshore analyst pools. If you engage with Telos beyond the self-serve platform, you're working with the operator who built it.